Position Overview:
We are looking for an experienced “PPC Executive / shopping ads expert” who can join our team as soon as possible who has international market experience ( USA, UK ) and is an expert to manage all marketing activities. A person who can deal with account suspensions, merchant accounts/ shopping ads, The ideal candidate must have expertise over different types of campaigns, with a track record of making online campaigns profitable.
Key Responsibilities:
- So, being a PPC Executive Develop and execute shopping ads / ppc strategies, including product feed optimization and budget management.
- Researching new advertising opportunities and providing recommendations to management on which ones are best for the company’s goals
- Firstly, Set up and maintain Google Merchant Center accounts, ensuring data accuracy and compliance with platform requirements.
- Create and optimize PPC as well as shopping ad campaigns to increase ROI .
- Oversee product data feeds, ensuring data quality and alignment with platform specifications.
- check and analyse performance data to identify trends, and patterns in order to improve campaigns’ effectiveness
- Stay informed about market trends and competitors, providing recommendations for staying ahead in the online retail space.
- Maintain effective communication with the team and, providing insights, reports, and recommendations to ensure client satisfaction and success.
- Stay updated with industry trends / Competitors best practices in PPC and shopping ads.
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Find ways to reduce risk of click fraud.
Requirements:
Overall experience in domain of E-commerce (USA)
Must have knowledge in merchant center / shopping ads
2 years of experience as a PPC Executive
In depth knowledge of Google Ads, analytics
Further, A degree in digital marketing or having a Google Ad certification. (plus point)
Onsite
Gulshan e Iqbal Karachi
Salary range : upto 100k or plus ( depends on experience and skills )